“It is not the strongest of the species that survives, nor the most intelligent, but the one that is most adaptable.”

On one level it’s just hair, but it’s also about a life-or-death creative skill in the AI-assisted workplace: adaptability. Am I willing to experiment, to iterate, to fail faster? Let’s just say I cut my own hair.

Work that clicks, converts, & charms

Branding

Tribal affiliation, true love, and lighthouse identities
Copywriting

Behavior change with a character count
Email / lifecycle

Extraordinary results from the ordinary inbox
Scriptwriting

We’re all searching for transformation
Narrative podcasting

Storytelling for the smartphone age
SEO / AEO

Writing that earns trust from robots as well as people
App + UX writing

If you’re not mobile-first, then what are you doing?
Product copy

Click that Buy button. You know you want to.

[ A few places I’ve adapted, thrived, and contributed ]

Brand = compressed evidence

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Editing honors the audience

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Difficult ≠ bad

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You have a great voice

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Discernment is the new hard skill

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Humans are tribal

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Always be learning

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Surprise and delight

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The right tools unlock opportunity

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A big idea will change you

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Sell your sawdust

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You can't AI your way out of a broken system

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Leadership is inseparable from community

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Nevertheless, we persisted

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Embrace change

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Brand = compressed evidence _ Editing honors the audience _ Difficult ≠ bad _ You have a great voice _ Discernment is the new hard skill _ Humans are tribal _ Always be learning _ Surprise and delight _ The right tools unlock opportunity _ A big idea will change you _ Sell your sawdust _ You can't AI your way out of a broken system _ Leadership is inseparable from community _ Nevertheless, we persisted _ Embrace change _